Recently, Journey Makers at Sydney Light Rail have witnessed heart-stopping incidents where distracted or unaware pedestrians walked into the path of oncoming light rail vehicles or ventured across tracks during red lights. Moments like these have inspired the “Don’t Run the Risk” campaign, a collective effort to promote safe travel behaviours.
The campaign, in collaboration with client Transport for NSW, will be rolled out across the light rail network, other customer channels and social media during the school holidays in Sydney. This is a popular period for families and visitors both local and international, some of whom may not be familiar with sharing spaces with light rail vehicles.
The aim is to eliminate risk around the light rail. The public is urged to think of it as they would when crossing the road: stay aware of your surroundings, look up from your phone, step away from light rail vehicles and keep your child’s hand firmly in yours.
Whether you’re making your journey as a pedestrian, cyclist or aboard the light rail, safety must pave the way. Please share this message with your family, friends, colleagues and customers to help keep everyone safe on or around light rail.
